If you’ve been with us for any length of time, you already know: here at Cherry Rock we are unabashedly and wholeheartedly obsessed with Erin LeCount. She’s one of the most compelling new voices emerging from the UK, as an artist who doesn’t simply write songs, but builds emotional architectures you can walk through, heart-first.
If you’re new to her world, you can dive into our Spotlight on Erin, or you can skip straight to her new EP PAREIDOLIA. Honestly, her music will tell you everything you need to know. It always does.
What makes this, and every other project by her, so interesting is that it is entirely hers: written, performed, produced and sculpted by Erin alone. You hear her instincts, her precision and her emotional intelligence in every corner of the EP. Nothing is accidental, everything is alive.
Erin herself frames PAREIDOLIA as “telling the story of a downward spiral. The tale of falling down the rabbit hole, a willing return to self-destruction. Trying to see how far you can go.” It’s a strikingly honest description, one that captures the EP’s core tension between surrender and self-awareness. Less melodrama, but rather the danger of recognising your own worst habits and stepping towards them anyway.
What she has crafted is a cautionary tale that feels painfully universal for anyone growing up and trying to navigate the blurred lines between curiosity, recklessness and survival. Erin doesn’t glamorise the spiral. She maps and names it and then turns it into sound.
The first track I BELIEVE opens the EP with angelic vocals, circling themes like questioning God, self-doubt, the fragile nature of relationships and everything in between – something that Erin has always handled with grace. She asks the questions we’re all afraid to voice and lets you find your own reflection in the echo. It’s quite magical.
DON’T YOU SEE ME TRYING was perhaps the track many of us were the most feral for, thanks to Erin’s relentless teasing across social media – and it absolutely delivers. Its catharsis in the latter half sends chills down your spine. It’s Erin at her most exposed, her most unguarded and her most devastating.
A track that shows off Erin’s fabulous triple-threat brilliance follows with 808 HYMN. It’s a song about being followed home, and you can literally hear the fear in the production, the fury in her delivery, the adrenaline in every beat. Erin traps you inside of this story and it’s nothing short of electrifying.
AMERICAN DREAM immediately begins as whimsical as it gets, pulling you into a 4 minute fairy tale, that sparkles on the surface while something darker stirs underneath. As the track unfolds, the dreamlike production becomes a backdrop for a far more sobering confession - the cost of ambition, the weight of expectation, the quiet ache of wanting more than the world is willing to give. It’s vulnerable, sharp, and beautifully self‑aware, the kind of song that feels like a diary entry wrapped in stardust.
One of Erin’s finest songs to date, MACHINE GHOST, is a fusion of vulnerability and technical mastery. This track is the closest it gets to perfection: from her painfully beautiful vocals, the hard-hitting lyrics and her once again, intensely skilled production, reminiscent of Imogen Heap in the absolute best way. The layering of the background vocals “It hurts to stand” is haunting the song in a way that creeps under your skin and lingers long after it’s over.
Released rather surprisingly a couple of days before the intitial EP release, ALICE hit streaming and it is once again quintessential Erin. The lyrics cut with that familiar, devastating precision; the chorus erupts in a way only she can pull off; and the bridge - a repetition that would feel tired or overused in someone else’s hands - becomes hypnotic and incantatory. Erin makes it work because she always has. She knows exactly how to turn a simple phrase into a bruise.
If there’s one thing you can count on with Erin LeCount, it’s that she refuses to stay still. She evolves in real time, sharpening her craft, expanding her emotional vocabulary and pushing her sonic boundaries, even when you think she’s already reached the peak. Watching her grow is like witnessing a rare talent crystallise before your eyes. PAREIDOLIA offers a glimpse of an artist who is already extraordinary and somehow still ascending.
PAREIDOLIA OUT NOW.
Words by
Marie Müller, 2026